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How to Modernize Store Infrastructure for Retail Success
May 9, 2024
In today’s digitally enhanced world, the overall customer experience is a key component of retail success. Despite the many benefits of increased technology, store owners and operators commonly express concern about effectively engaging customers on their cellular devices without sacrificing security or ease of access.As a retailer, you likely struggle with how to deliver digital incentives to your customers while maximizing business operations. Here’s a look at how upgrading cellular infrastructure benefits retailers and how large stores can connect their operations with WilsonPro.Enhance Customer Engagement
Retailers increasingly engage customers with digital apps. Coupons and exclusive deals delivered to customers on their phones improve the retail experience, promote sales, and cut down on the waste of paper mailers and punch cards.While cellular data connections and Wi-Fi signals both deliver the in-store connectivity required to access digital apps and coupons, reliable cellular coverage prevents the often annoying additional steps of accessing a Wi-Fi connection. To do so, customers have to open the Wi-Fi settings on their phone, log in, and accept the terms and conditions of your service. Certain settings may require customers to take action every time they enter the store, which many shoppers may not find practical.With a strong cellular signal, however, customers need only use their network’s data plan. With no additional steps, they have quick and easy access to apps and digital incentives. This efficient connection also allows them to use their phones to read reviews, check prices and inventory, or call friends for buying advice. It’s not surprising that in-store cellular connection often yields a higher success rate with customers than Wi-Fi.Increase Network Security
Offering shoppers a Wi-Fi connection is a popular engagement strategy but it can create security concerns, especially in retail settings without designated employee and customer networks or proper firewalls. These unsecured in-store Wi-Fi networks can expose your business to spyware and viruses, compromise valuable customer and company data, and could result in financial loss and a damaged reputation.A strong in-store cellular signal, on the other hand, provides a reliable connection and positive in-store experience without putting important customer, employee, and company data at risk.Improve Point of Sale
Don’t let an unreliable cellular signal or fixed line connection come between you and valuable revenue. A fast and reliable point-of-sale system gets customers checked out quickly and securely and leaves them with a positive impression of your business.On the other hand, a slow or unresponsive system — and the associated lines and waiting — can cost you a sale and your reputation. Lack of a secure internet connection can hamper credit card validation and increase incidences of fraud. A cellular backup can both alleviate security concerns and reduce costs over solely using a fixed line connection.